1-to-1 coaching with ellen mcnickle.

EMPOWERING YOU TO SHINE ONLINE.

WITH expertise and accountability.

Train Your In-House Team to Run Your Marketing with Excellence

Turn your internal staff into confident, capable digital marketing managers.

Build an expert in-house marketing team and take control of your long-term digital growth.

This program is designed for small business owners who have (or plan to hire) a dedicated internal team member — such as a social media or marketing coordinator — but need the proven systems, training, and strategy to help them grow your business online effectively.

We provide the mentorship, framework, and hands-on guidance to transform your internal hire into a high-performing digital marketing manager who knows how to create results, not just content.

Foundational Training

Your team will learn the essential skills to manage your business’s digital presence with professionalism and consistency.

  • Audit & Optimize Business Listings: Learn how to claim, clean up, and maintain accurate listings across Google Business Profile, Yelp, Bing, and other key directories.

  • Consistency & Trust: Establish best practices to ensure all your business information, visuals, and messaging are unified across platforms — building credibility and brand trust.

Content Strategy & Implementation

Your internal team will master how to plan, create, and post meaningful content that engages your audience and grows visibility.

  • Strategic Content Planning: Develop a content calendar that aligns with your business goals and target audience.

  • Story-Based Marketing: Learn how to write engaging captions, design on-brand graphics, and create educational, story-driven posts that connect emotionally with customers.

  • Video Content Coaching (Optional): Get expert guidance on video strategy — from topic development and recording tips to editing and distributing content across multiple platforms.

Marketing Integration & Expert Guidance

We help your team see the bigger picture — connecting all your marketing efforts into a cohesive system.

  • Multi-Channel Alignment: Receive advice on how to integrate social media, Google presence, email marketing, and even paid ads for consistent brand messaging.

  • Brand Clarity & Positioning: Get expert feedback on tone, messaging, and visual presentation to ensure your marketing aligns with your brand’s purpose and business goals.

Analytics, Reporting & Accountability

We teach your team how to turn data into direction.

  • Performance Tracking: Learn how to monitor metrics across platforms and interpret insights to make smart marketing decisions.

  • Accountability Systems: Implement simple reporting structures to track progress, demonstrate ROI, and stay focused on growth goals.

Ongoing Mentorship & Support

Your team won’t be left to figure it out alone.

  • Personalized Coaching: Receive ongoing feedback, support, and strategy sessions tailored to your business and goals.

  • Skill Development: As your team’s confidence grows, we continue refining their expertise — helping them adapt to trends and stay ahead in digital marketing.

Empower Your Business for Sustainable Growth

This program isn’t about outsourcing — it’s about ownership.
We help you build an in-house marketing engine that runs with clarity, confidence, and strategy.

Your team learns.
Your brand grows.
And your marketing finally works together — the way it should.

Book now

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